Video content for social media

Creating video content

Video content for social media is important to have especially now as Instagram recently announced that they will be concentrating on video content this year. So, I thought I would share some of my top tips to creating your video content.

It can be overwhelming, and I know a lot are unsure where to start but I would suggest to try adding some video into your social media marketing strategy. Once you have some practise, you can have a bit of fun with it. It is a great way to show your audience, more about you and your business values.

Why videos are important 

More people are currently watching video content now so if it is done correctly, it will help to improve your engagement and help to grow your following. It helps to build trust between you and your audience, therefore helping with sales or bookings.

The possibilities are endless, there are so many different things you can create and in different ways. You can also repurpose videos into other content such as blog post and podcast etc (depending on what you create).

Where to start 

Now, I do like a plan and to be organised as this really is the best place to start. Have a think about what you want to achieve, what do you want to get out of your video content? Make sure you plan some videos into your content plan.

Once you feel more comfortable try adding in some more. Make sure whatever you decide to post is still adding value to your audience. By this I mean, the post needs to benefit them in some way, help them or showcase your business.

What you need 

You really don’t need to spend a fortune to get started. Lightening is important so if you can record any videos outside then do it (it maybe too cold at the moment). If not, can you record in a room that has good lightening? Near a window would be ideal however if this is not possible you can get a simple ring light.

Do a bit of research and check out the reviews before you buy but as I say, you really don’t need to spend lots to start with. I would suggest buying a tripod if you can. When I first started, I used a can of hairspray and an elastic band to hold my phone in place! It did the trick but it wasn’t so easy, I love my tripod now!

Eye contact 

Don’t forget to look at the camera lens, as this then appears like you’re looking your audience in the eye. If you’re looking away or not at the camera lens, it doesn’t look as good. You’re also not making the connection with your audience as much.

Have a practise and then watch yourself back. It can seem strange at first but you will soon get used to it. Honestly, I was very camera shy and hated to see myself but now it’s just my normal day-to-day routine.

Video ideas 

As I say with video content the possibilities are endless, you can do a quick videos or longer ones. You can do a quick video on your stories or try going Live. Reels are really popular on Instagram now, and they are great for new people to find you.

Try to watch a few Reels from others to try get some ideas. Start simple and keep trying new things. I have a lot of resources to help for video content, feel free to get in touch if you have any questions.


Try to use captions for your videos if you can, as a lot of people do watch videos on mute. If you haven’t added any captions to your video and they have you on mute, then your audience will just scroll past you. So, try get in the habit of creating captions for all your videos.

Remember, we all have to start somewhere. Try not to overthink or worry, just get started and you will learn more as you go.

Happy creating!

Blossom Tree Social CIM